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Do Nonprofits and Donors Align When it Comes to Engagement?
Yes, there have been a number of studies done on donor engagement. Many of which provide valuable insights for nonprofits from a donor perspective. Channel preferences? Check. Generational preferences?...
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SIZE MATTERS – BUT, SO DOES AGE
Most nonprofit fundraisers target donors based on gift size – about 80 percent, according to our recent Donor Engagement Study. Only 34 percent, however, have ever targeted based on age/birth year....
View Article3 Tips to Improve Planned Giving Program Success
Hello, again, from the AICPA Not-for-Profit Industry Conference in D.C.! Today I’m in a session that better suits my natural inclinations: fundraising. (See yesterday’s post about my maiden voyage into...
View ArticleA Deeper Look at Giving USA – Foundations
The Giving USA Foundation recently released its 60th annual report on philanthropy in the United States, Giving USA 2015. Most of the coverage in the news media (as expected) focused on two aspects of...
View ArticleIs Your Donors’ Giving Experience WHO-listic?
In the nonprofit world it’s commonplace to hear folks talk about creating a “holistic giving experience” for donors. Here at Abila, we like to encourage fundraisers to take a WHO-listic approach,...
View ArticleBreak Free From the Mold: Get Personalized Tips from the Fundraising Advisor!
Tired of cookie-cutter fundraising recommendations? Because they don’t take your specific fundraising practices into account, they simply can’t help you raise more dough (sorry, couldn’t resist). You...
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12 Donor Must-Knows!
Today, nonprofit supporters have more opportunities to connect, learn, and give through more channels than ever before. This attention-fragmented world makes it extremely difficult to reach donors, and...
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Summer Puts the FUN in FUNdraising!
What are your plans for the summer? Most folks think about vacations, beaches, and BBQs. How about adding a fundraising campaign into your plans? At Abila, we typically see a severe dip in fundraising...
View Article5 Things You DON’T Need to Know About Your Donors
Do you remember cramming for tests in college and thinking your brain must be at max capacity? Knowing something had to go out before anything new could go in? The feeling of information overload is...
View ArticleYou know you need a CRM even before Upper Management: So how do you sell it...
If you don’t know how your outdated technology is diminishing your organization’s ability to carry out its mission, you’ll never be able to make the business case or demonstrate the ROI to upper...
View ArticleEOY Reports You Should Be Running Now
If your “end of year” is in June, then this is the perfect time to review and evaluate your fundraising efforts for the previous year and begin planning ways to improve, going forward. If your fiscal...
View ArticleTreat Every Donor Like a Major Donor with Abila Elevate
In March we announced Abila Elevate™, a smart, intuitive, easy-to-use, cloud-based solution that allows nonprofits to focus on what matters most and treat every donor like a major donor™. Built from...
View ArticleAre Your Fundraising Efforts Going in Circles? They Should Be!
In math, a circle is defined as, “the locus of all points equidistant from a central point.” Phew. That’s a mouthful – not to mention a mind full. Social circles (sometimes called affinity groups) are...
View ArticleWhat Does the Fall Season Mean to You?
As we head into late summer/early fall, most people’s attention turns to the kiddos heading back to school, the weather finally cooling off, and the leaves changing colors. However, as nonprofit...
View ArticleReading the Tea Leaves
In the art of tasseography, a diviner strains liquid from a tea cup to look for patterns in the leaves left behind. Although this process of reading tea leaves remains unchanged since gaining...
View ArticleIT’S ALL ABOUT THE BENJAMINS: MAXIMIZING YOUR ONLINE FUNDRAISING
Ok, ok, it’s not all about the Benjamins, but there’s no denying that successfully raising funds for your nonprofit is absolutely mission critical. And, it’s no easy feat, when you consider you’re not...
View ArticleStart EOY Fundraising From Scratch
Last week my colleague Rich Dietz and I hosted a webinar titled, “EOY Kick-Start.” (The recording is available here.) The gist of our message was – get started now on end-of-year fundraising! I know...
View Article“Boardom” Could be Afflicting Your Nonprofit
Is your nonprofit suffering from a bad case of “boardom?” The feeling that your board members could and should be participating in fundraising, but for some reason, they’re just not engaged? Relax....
View Article#GivingTuesday: Tips from the Trenches
On December 1, 2015, charities, families, businesses, community centers, and students around the world will come together to celebrate another #GivingTuesday. By now you’re probably familiar with the...
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Who Are Your Most Likely Donors?
Engagement scoring, predictive modeling, P2G scoring. These are all attempts fundraisers make to determine who their most likely donors are. The bad news is, obtaining and tracking the massive amounts...
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